Why Web Copy Should Be For Real People
September 21, 2012 by radiiWe've all seen zombie copy--it's what lurks around the dark corners of even well-meaning websites. Copy they thought no one would read. Copy that was filled with over-used keywords and spicy catchphrases shoved into a faux-professional skin. Copy that, despite their best efforts, wasn't quite human.
It's usually the result of an attempt at content marketing via SEO, probably shrugged off because "no one reads that stuff anyway." It might even look good to other zombies, had they functional eyes and brains. But the problem is that mindless, impersonal, senseless copy drives away your mindful, wallet-watching customers.
And those are the ones that matter.